By Akira The Don on Wednesday, February 19th, 2014

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From PressGazette:

The organisers of tonight’s Brit Awards for pop music appear to be asking journalists to guarantee coverage of sponsor MasterCard as the price of attending.

Before providing journalists with accreditation to attend the event House PR has asked journalists to agree to a number of requests about the coverage they will give it.

They have even gone as far as to draft Twitter messages which they would like journalists to send out – and asked that they include a mention of the marketing campaign #PricelessSurprise and @MasterCardUK.

Here’s the email that was sent to Telegraph Mandrake columnist Tim Walker:

Hope you’ve had a lovely weekend. As you know we’ve been in touch re. accreditation for the BRIT’s but just wanted to check in with you directly to confirm that you are happy with the below.

Firstly as part of our Priceless Surprise we are putting on cars to take guests directly to the awards – we will be booking your car to take both yourself and Katy from the office at 4:30pm. Are you happy with these details?

In addition – in return for this ticket we would like to ask that you agree to the following…

Social media support from both publication and personal Twitter feed

Pre event – e.g. Really excited to be heading down to @BRITAwards tonight with @MasterCardUK #PricelessSurprises

Event night – live tweeting from the event including @MasterCardUK handle and #PricelessSurprises and to retweet @MasterCardUK tweets throughout the night where appropriate

Post event – tweet directing followers to @MasterCardUK BRITs YouTube videos

Pre-event coverage of MasterCard’s Priceless Surprise video edits with either Laura Mvula, Kylie Minogue and/or Pharrell Williams – to include full credit for MasterCardUK and #PriclessSurprises

All features to be pushed on publications social feeds – to include @MasterCardUK and #PricelessSurprises

MasterCard inclusion in post event write-up (print and online) including #PriclessSurprises hashtag and somethingforthefans.co.uk URL

Post event write up presence on publication homepage (where possible)

Inclusion of MasterCard branded event night images in post event piece

Post event – coverage support for MasterCard music activity in 2014 (Beyonce & JT)

The email concludes:

We are really looking forward for you to join us at the awards with us on Wednesday and if you could let us know you are happy with all the above that would be great

Please let us know if you have any further questions and look forward to hearing from you.

Tim Walker told Press Gazette: “If they are going down that route they should really take out an advertisement.

“Going to the extent of drafting you a pro-forma Twitter message shows the extent to which Twitter is being polluted by all this sort of stuff.

“A lot of people on Twitter aren’t all that up on journalistic ethics. The sad thing is that a lot of journalists now haven’t perhaps been up through local papers and may not realise that this sort of thing isn’t ethical.”

Press Gazette has asked House PR for a comment.

However, some journalists have already started using the agreed hashtag. Here are some of the best…

Check those out here.

— By Akira The Don on Wednesday, February 19th, 2014

By Akira The Don on Thursday, January 2nd, 2014

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— By Akira The Don on Thursday, January 2nd, 2014

By Akira The Don on Tuesday, October 8th, 2013

Dude still makes pretty much the best videos in rap, even if I haven’t wanted to jam one of his joints since fuckin French.

Dads, don’t abandon your chilluns.

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— By Akira The Don on Tuesday, October 8th, 2013

By Akira The Don on Tuesday, October 8th, 2013

“Time to grind motherfuckers.”


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— By Akira The Don on Tuesday, October 8th, 2013

By Akira The Don on Friday, September 6th, 2013

This is some blatant, flagrant shit right here, my lord. THAT IS THE EXACT SAME BEAT. Who produced this?


J.U.S.T.I.C.E. League claim to have produced this record. DJ Squeaky did Jeezy’s. Squeaky needs a cheque.

Don’t these two have beef as well? I forget.

What happened Rozay? You were an innovator a few years back!  You were leading the pack! Now you’re copying records from 2008! This is some tragic, lazy ass shit! No wonder Future sounds so embarrassed. Damn son.

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— By Akira The Don on Friday, September 6th, 2013

By Akira The Don on Friday, August 30th, 2013

This goes out to Ravey Dave Cameron, who is apparently “disappointed” after losing a commons vote on his ace plan to bomb the shit out of Syria. Poor Ravey Davey, when will he get his Great War? Every Prime Mister gets one! It’s not FAIR!

Reports Ye Ole Beeb:

“MPs… rejected the government’s motion in support of military action in Syria if it was supported by evidence from United Nations weapons inspectors who are investigating claims President Bashar al-Assad’s regime had used chemical weapons against civilians.

Defence Secretary Philip Hammond confirmed that Britain would not be involved in any military action against the Assad regime – but said it would probably go ahead in any case.

“I expect that the US and other countries will continue to look at responses to the chemical attack.

“They will be disappointed that Britain will not be involved. I don’t expect that the lack of British participation will stop any action.”

He said he and the prime minister were “disappointed” with the result of the Commons vote which he said would harm Britain’s relationship with Washington.

“It’s certainly going to place some strain on the special relationship.

“The Americans understand the Parliamentary process. Perhaps they have been surprised by the scale of opposition.”

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— By Akira The Don on Friday, August 30th, 2013